Narrative Healing
Narrative Healing is a program that uses somatic, movement, and writing practices to help encourage healing of the mind and body, particularly in trauma recovery. The program exists primarily in virtual spaces, through online writing circles and an online community hub. Founder Lisa Weinert’s book, Narrative Healing: Awaken the Power of Your Story (Hachette Book Group) was published in the summer of 2023.
GOALS:
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Encourage book preorder sales and enrollments in companion course
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Promote book tour events
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Build program awareness and clarify brand identity
RESULTS:
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Collaborative giveaway campaigns with aligned accounts broadened reach to target audience
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New, pinned "back to basics" content clarified and introduced program foundations to new viewers
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Activating author’s existing professional network garnered high-visibility UGC
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Coordinated stories, review highlights, and video content supplemented publisher's in-house preorder campaign
Feed (Before)
Feed (After)
ALIGNED IMPACT
Brief: Spotlight organizations aligned with Narrative Healing's mission, helping broaden awareness of important programs while reinforcing NH brand identity as empathetic, empowering, and community-driven.
EVIDENCE & EXPERTISE
Brief: Use carousels to share research and evidence that highlights the program's scientific foundations and establishes the brand as an authority and expert voice in the field.
LEVERAGE NETWORK
Brief: Engage the author’s network to create Instagram content answering the question, “What does writing as healing mean to you?” Share responses as a series to build buzz for the book launch and leverage contributors’ audiences for wider reach.
