Wee Ones Club

The Murray Hill Wee Ones club is a small, private preschool in the heart of Manhattan. Our goal was to use social media to build greater community awareness of the small school, and drive enrollment inquiries. I managed organic content across Instagram and Facebook, emphasizing short-form video and daily stories, and managed several paid ad campaigns.

Results

+73%

Follower Growth

+167%

Engagement Rate

+380%

Reach

+186%

Average Story Views

A little girl in a blue bathing suit plays with foam and paint on a white fence wall.

Three preschoolers smile and use spray bottles to spray homemade "spray paint" at a white fence wall.

A preschooler paints with watercolor on a piece of white paper.

Three preschoolers laugh while sitting on a colorful rug on the floor.

A preschool teacher stands at the front of the classroom and teaches a lesson about dinosaur fossils.

Preschoolers make art prints in red, yellow and green using homemade stamps they have made from apples.

A preschooler holds an apple stamp that's been covered in yellow paint as he prepares to stamp the apple on a piece of paper.

A little boy in a blue dinosaur shirt sits on a colorful classroom rug and holds a magnet wand as several friends look on.

A teacher points to a small white board easel propped on a colorful rug, that shows an illustration of a magnet wand and a paper clip.

A little girl in a pink penguin shirt uses a red magnet wand to pick up paper clips from a yellow circle on the floor while a friend watches.

A preschool teacher and four students stand around a small green table as she demonstrates how to use a magnet wand for a fun "flying ghost" art project.

A preschooler wearing a purple coat and blue rain boots plays hopscotch.

Several preschoolers play hopscotch in an enclosed backyard.

A preschool student in a pink sweater gives hand sanitizer to a student sitting at a blue table. Behind them is another small table with preschool students seated at it.

A blond boy in a gray sweatshirt squeezes hand sanitizer into the hand of a brunette classmate who is seated at a small green table.

A preschooler in a red turtleneck shirt hands a blue lunchbox to a classmate sitting at a red table.

Preschoolers play in a blue water table full of water and toys on a sunny day in an enclosed backyard.

A little boy plays with a blue water table that is full of soap suds and small plastic toys including rubber ducks and toy boats.

A little boy in turquoise swim trunks and a blue and white shirt tilts his head to the side and smiles while holding three full reusable rubber water balloons.

Four preschoolers in a group hug in front of a white fence with a green banner on it.

Small children climb up and slide down a red and blue plastic slide at the end of an indoor obstacle course.

Small children walk across blue blocks in an indoor obstacle course with assistance from their caregivers.

Two preschoolers dressed as senior citizens stand in front of a "Happy 100th Day of School" banner.

A little boy dressed as an old man wearing glasses and a flat cap stands in front of a "Happy 100 Days of School" banner.

A little boy dressed as a 100 year old man wearing glasses and a cardigan stands in front of a "Happy 100 Days of School" banner.

instagram story advertising cpr class at preschool

instagram story alerting parents that preschool is closed today for eid

instagram story reminding parents that school is closed next day for election day

One of my earliest successes was a series called "Teacher Feature," which I created to highlight our wonderful staff. This was especially important to both attract new families and maintain engagement from current families. Covid-era virtual open houses and parent/teacher conferences resulted in a lack of meaningful face time between teachers and parents, and I wanted to help current parents feel connected to their children's teachers, in addition to humanizing the school for prospective families who couldn't visit for in-person tours. I collected light-hearted trivia about our staff (hometown, favorite picture book, favorite after-school snack, etc.), and constructed a series of posts featuring each teacher. Each Teacher Feature post comprised three slides: one title slide with the teacher's official school portrait, a popular "starter pack" meme illustrating their fun fact trivia, and a photo of that teacher back in their own preschool heyday. Even after in-person open houses, tours, and meetings resumed, this series remained popular with viewers, garnering high engagement.