Wee Ones Club

The Murray Hill Wee Ones club is a small, private preschool in the heart of Manhattan's Murray Hill neighborhood, offering a robust schedule of Mommy & Me classes, as well as drop-off preschool programs that focus on pre-literacy and play-based learning.

GOALS:

Expand social media reach to build hyper-local community awareness and drive program inquiries and tours.

RESULTS:

Follower Growth:

Engagement Rate:

Reach:

Average Story Views:

+106%

+167%

+380%

+186%

Feed (Before)

Feed (After)

Kara Turrisi-Greenwood, Wee Ones Club Founding Director

"Sally is a perfectionist in the best way. She completes work quickly and accurately and takes the time to get to know our brand. She tells our story beautifully."

SHORT FORM VIDEO

Brief: Refocus profile by prioritizing engaging short-form video content, a medium proven to perform well on Instagram.

Goals

Capitalize on proven effectiveness of video content (including utilization of trending audio) to expand reach to non-follower audience
Use eye-catching reel covers to increase probability of engagement from page visitors
Demonstrate program value via dynamic, engaging footage

Results

Engagement Rate: 4.46% (nearly double industry average)
Avg. Reach Rate: 111.52%

STORIES

Brief: Engage current families and followers with dynamic daily stories that offer an exclusive window into daily life at school.

Three preschoolers smile and use spray bottles to spray homemade "spray paint" at a white fence wall.

A preschooler paints with watercolor on a piece of white paper.

Three preschoolers laugh while sitting on a colorful rug on the floor.

A preschool teacher stands at the front of the classroom and teaches a lesson about dinosaur fossils.

Preschoolers make art prints in red, yellow and green using homemade stamps they have made from apples.

A preschooler holds an apple stamp that's been covered in yellow paint as he prepares to stamp the apple on a piece of paper.

A little boy plays with a blue water table that is full of soap suds and small plastic toys including rubber ducks and toy boats.

A little boy in turquoise swim trunks and a blue and white shirt tilts his head to the side and smiles while holding three full reusable rubber water balloons.

Four preschoolers in a group hug in front of a white fence with a green banner on it.

Goals

Demonstrate value of programming to current and prospective families
Solidify sense of community and involvement for current families
Increase signups with link sharing for low-barrier marketing (making it as easy as possible to sign up for tours, trial classes, etc. Just one click required!)

Results

Link click-through rate increased
Average story viewers increased by 186%
Boosted signups and attendance for supplementary programming (PJ party babysitting nights, talks with local parent coach, etc.)

PAID ADS

Brief: Handle the strategy, creative, targeting, copy, and budgeting of paid Meta ads run across Instagram and Facebook during primary enrollment seasons.

Goals

Boost awareness of school in hyperlocal target audience
Achieve high click-through rate to funnel audience to website and inquiry forms

Results

CTR (click-through rate): 3.83%
- Industry average: 0.73%
CPC (cost per click): $0.19
- Industry average: $1.06